SMG Blog

Podcasts

The Seven Myths of Personal Branding With Karen Tiber Leland

With COVID-19, more and more eyeballs are on us online, and our business and personal brands need to be sharp and effective. In today’s solo episode Karen busts the seven most common myths surrounding personal branding. 
Is it time for you to embrace a parallel CEO brand
Branding Leadership Leadership Development Podcasts

Is It Time For You To Embrace A Parallel CEO Brand?

In this episode of The CEO Brand Video Series, you will learn how to create and embrace a parallel CEO brand. Watch the video to learn more.
Company Branding From A Noun to a Verb
Branding Business Development Buzz Building Lifestyle Marketing Personal Branding Travel

Turn Your Company Branding From a Noun to a Verb

Summary: This article discusses the concept of transforming a noun into a verb in company branding, illustrated by the...
Branding Leadership Leadership Development Podcasts

Could Your Personal Brand Benefit From Mental Toughness?

Dr. Ellen Reed joins the Thought Talk show today for an in-depth discussion on the impact mental toughness has on personal brand, achievement and performance.
Create a Sane Social Media Strategy
Blogging Business Development Buzz Building Social Media

Creating a Sane Social Media Strategy

While social media strategy has many layers, the experts all agree that following five core steps are a good start to bringing social media strategy sanity to your business brand. 
Branding Leadership Leadership Development Podcasts

Fine Tune Your Brand Strategy and Business Goals With Less Excuses & More Adjustments

Today’s podcast is all about making small adjustments in your brand strategy and business goals as you go along so that you don’t feel the need to tackle everything all at once or get it perfect the first time out. 
Podcasts

Holistic Financial Planning — Finding Your Financial Quarterback With Joanna Burish

Today we discuss the three financial items you must have handled as a result of the COVID pandemic and how a financial quarterback can keep you on track.
Podcasts

Surprising Solutions to the Magical Thinking Messing Up Our Productivity

Karen discusses how to become more productive and overcome problematic Magical Thinking. During a short episode she provides concrete actions so you can start taking steps to add a dose of reality into your daily to-do list.

Podcasts

How TikTok Can Help Build Your Brand — Leveraging User Participation with Evan Horowitz

Evan Horowitz is CEO and Co-Founder of the creative studio Movers+Shakers in Brooklyn, New York. Tune in for an engaging chat about what brands TikTok is best suited for, what not to do, and why the platform is about more than just talking dog videos.
Podcasts

Robots are Not Coming to Take Your Jobs—The Future of Work With Jeff Wald

Jeff Wald discusses the way COVID-19 speeds up some of the changes already forecast for the future of work. In addition, we touch on subjects ranging from the absence of retraining and its link to populism and nationalism, the advent of robots and AI, and also to democracy and technology being the way forward in shaping the future of the American workforce.
Branding Business Development Marketing

This Crazy Brand Marketing Strategy Can Double Your Sales

Summary: Amidst the COVID-19 crisis, the author revised their brand marketing strategy, introducing micro-offers© as a transformative tactic. By...
Podcasts

O Magazine Is Within Reach With The Right Packaging And Perseverance

Susan Harrow is a top media coach and author of the best-selling book Selling Yourself Without Selling Your Soul. She wrote the ultimate guide on getting into Oprah’s O Magazine. Full disclosure, Susan is an old friend of mine and I am always impressed with her ability to make something as out of reach as getting into O seem possible.
Podcasts

Leading in Extreme Conditions — Respect Trumps Harmony With Rachael Robertson

My guest, Rachael Robertson, brought a team of 18 people through a 12-month research expedition in Antarctica. She was chosen to lead the project after a boot camp interview process measured her ability to lead with empathy. I’m excited to talk to her about leadership in extreme conditions.
Branding

Did you see Chuck Schumer’s Huge Video Flub on MSNBC? Why Your Videoconferencing Know-How Matters Now More Than Ever.

Summary: A recent videoconferencing mishap involving Chuck Schumer highlights the importance of video know-how in today’s digital age. Brands...
Podcasts

11 Ways Your Business Can Survive the Pandemic — With Guy Kawasaki

Summary: Guy Kawasaki, Chief Evangelist of Canva, shares 11 actionable tips for businesses to survive the COVID-19 pandemic, drawing...
Podcasts

The Changing Face of Instagram – with Gayneté Jones

Summary: Gayneté Jones, CEO of G.A.M.E. Changing Industries, explores how Millennials have transformed Instagram beyond just pretty pictures, impacting...
Podcasts

The Future of Your Personal Belongings in Public Space – with Founder and Philanthropist Travis Hollman

Summary: Travis Hollman, founder of Hollman, Inc., delves into the future of personal belongings in public spaces, highlighting innovative...
Podcasts

Overcoming Adversity in Tough Times- With Harvard Professor and Author Laura Huang

Summary: Harvard professor and author Laura Huang shares insights on overcoming adversity in challenging times, drawing from her book...
Podcasts

The Importance of Philanthropy To Build Your Business Brand

Caroline and I take some time to talk about philanthropy and charity in trying times, the three “Ts” of philanthropy, as well as the challenges nonprofits face compared to for profit businesses. 
Podcasts

Logos And The Visual Storytelling Revolution With Rodney Abbot

Summary: Rodney Abbot, a senior partner at Lippincott, delves into the visual storytelling revolution in logo design, revealing insights...